Maxter Cladding Concept Branding, Web Design & Corporate Digital Identity
Premium Digital Presence
Maxter Cladding Concept introduces a modern solution for ventilated façades, crafted from high‑quality metal cassettes available in various textures and finishes. Our role was to translate this technical product into a distinctive and memorable digital identity.
Logo Design
The logo is built around a typographic structure using the initials MCC. A vertical dividing line between the “M” and “C” represents a cross‑section of a façade panel – a direct visual metaphor for the product. The contrast between dark grey and teal reinforces the technological and premium character of the brand.Corporate Website and Branding for Maxter Cladding Concept
The client commissioned a corporate catalogue website for the innovative MCC façade system. The challenge was to escape the typical industrial aesthetic and create a digital presence that reflects individuality, precision and a non‑standard perspective on metal materials. Beyond showcasing the product range, we needed to communicate the client’s attitude and craftsmanship. We developed a minimalist visual concept that mirrors the structural logic of the product. The logo was designed as a stylized façade cross‑section, and the website follows the same architectural rhythm – clean geometry, balanced accents and a clear visual hierarchy. Photography played a central role: instead of conventional product shots, we captured the metal elements as small artistic compositions – light, texture and angles forming visual stories about the material. The homepage features an animated slider demonstrating different panel configurations, offering an immediate and intuitive understanding of the system.
Outcome and Impact of MCC’s Digital Transformation
The final website delivers a premium corporate presence with a clear message, distinctive identity and strong visual character. The product is presented in a way that highlights its innovation and architectural value. The project proves that even an industrial product can evoke emotion and aesthetic depth when approached strategically and designed with clarity and intention.