Pest‑X‑Repel Industrial design, packaging, brand identity and product website
Industrial Design and Digital Identity for a Leading Pest Control Brand
Pest‑X‑Repel has been shaping the European market for electronic pest control for more than two decades. Our long‑term collaboration with the company evolved into a new challenge: to redesign their flagship product and build a unified visual and digital presence around it. The result is a clean, engineered aesthetic that reflects precision, reliability and modern technology.
A Mark Engineered for Clarity and Purpose
The logo uses the full brand name, structured across two lines to create a compact, architectural form. The central X functions as a visual barrier — a clear symbol of “no pests allowed.” The geometry is strict, readable and instantly recognizable across devices, packaging and product surfaces.
Developing a Complete Industrial and Digital System
The assignment required a full redesign of the main Pest‑X‑Repel product: industrial form, packaging, brand identity and a product‑focused website. The solution needed to stand out in a crowded market, communicate technological credibility and support future product expansions. We approached the project with a clear industrial logic: a compact, unobtrusive device that fits naturally into any interior. The spherical form, reduced to essential geometry, positions the product closer to contemporary consumer electronics than traditional pest control devices. The packaging follows the same philosophy — clean surfaces, precise typography and a restrained color palette. The website extends the system digitally, presenting the technology, product range and specifications through a structured, engineering‑driven interface.
A Distinctive Market Presence Through Consistent Industrial Identity
The unified design system — product, packaging, identity and website — created a strong and consistent presence for Pest‑X‑Repel. The modern industrial aesthetic clearly differentiates the brand from competitors and supports its position as a trusted European manufacturer. Combined with the proven quality of the devices, the new identity contributed to a measurable increase in market share.