ID DESIGN Digital Identity Development for a Multidisciplinary Design Studio
A Digital Home for a Creative Studio
ID DESIGN — interior design studio founded in 2005 by Ina Damyanova, a leading Bulgarian designer and artist with a distinctive signature across interior design, product design, sculpture, ceramics, and visual arts. Ina Damyanova is the winner of numerous prestigious national and international awards, a frequent guest in specialized design and art publications. Our task was to translate this multidimensional world into a digital environment that preserves the studio’s identity, clarity, and emotional depth.
Structuring a Diverse Creative Practice
The studio’s broad spectrum of activities required a framework capable of organizing diverse disciplines without diluting their individuality. We needed to create a unified interface, intuitive navigation, and a visual language that reflects the studio’s artistic character while remaining functional and accessible.
Interface with Strong Identity and Seamless Interaction
We developed a flat, intuitive information architecture that separates the portfolio into three core domains — Design, Art, and Objects — supported by smart filtering instead of deep navigation layers. The visual system is built around a refined monochrome palette and the Akrobat typeface, chosen for its geometric precision and alignment with the studio’s logo. Subtle parallax, smooth transitions, and color shifts on interaction create a premium, tactile digital experience.
A Unified Digital Presence with a Distinct Artistic Signature
The final platform brings together all creative directions of ID DESIGN into a coherent, elegant digital identity. The studio’s projects gain clarity, the artistic voice remains intact, and the user journey becomes effortless — a balance between structure and emotion, mirroring the essence of Ina Damyanova’s work.