2x2 - Digital Printing Web Development and Identity for a Modern Digital Print Factory
A Digital Platform for a Modern Printing Company
2x2 has grown from a boutique print shop into a full-scale digital print factory. Their work requires precision, speed and the ability to adapt to any project — from short runs to large‑format production. Our long partnership allowed us to build a platform that reflects this evolution: structured, flexible and ready for constant expansion.
Rebranding the 2x2 Visual Identity
The previous logo no longer matched the scale of the company. The new mark introduces a more corporate, geometric structure and expands into a complete identity system — typography, color logic and modular elements. The goal was clarity, recognizability and a visual language that supports the brand’s industrial precision.
Building a System That Represents a Digital Print Factory
We needed to create a platform that communicates the full range of 2x2’s capabilities while remaining easy to maintain and expand. The system had to support different types of content, marketing needs and product categories — all within a unified visual logic.
A Flexible Corporate Framework with Strong Visual Character
We designed a structure that adapts to the content: dynamic layouts, smooth transitions, subtle color shifts and controlled parallax accents. Together with photographer Dimitar Semkov, we created a dedicated photo series that presents the print products in unexpected, memorable contexts. These visuals became the “covers” of the main sections, giving the site a distinctive identity. The architecture remains clean and scalable, ensuring long-term usability.