Metalik - constructions Brandbook. Website development.
Client Steel Structure Production
Metalik AD - Stara Zagora was founded in 1978 with main activity the production of steel structures. Currently the company is specialized in engineering, production and installation activities of steel structures and equipment for energy projects, chemical industry, metallurgy and gas distribution. The production base is also equipped with workshops for machining and chambers for anti-corrosion protection.
The Logo - clean, geometric mark
Our task was to create a symbol that reflects the company’s engineering precision and structural expertise. We refined the client’s initial concept and transformed it into a clean, geometric mark. The silhouette of the letter M was redesigned to incorporate the logic of a steel framework—stable, modular and instantly recognizable. This logo became the cornerstone of the entire visual identity.
Color palette: we selected Pantone 301C as the primary corporate color—deep, industrial and reliable. Pantone 715C was introduced as an accent, adding contrast and energy. Together they created a dynamic visual rhythm. Typography: we chose Inter Variable for its versatility and excellent readability, enabling a flexible hierarchy and precise information structure. Technological solutions: to address inconsistent image quality, we developed a custom SVG filter applied via CSS, ensuring a unified look across all visuals without additional post‑production. Web development: the website features a clear architecture focused on engineering services, production processes and large‑scale industrial projects. The interface is clean, functional and aligned with the corporate character of the brand. Brandbook: we created a detailed style guide defining all visual rules—from logo usage and color system to typography and media applications.
Contemporary digital identity
The result is a contemporary digital identity that positions Metalik as a technologically driven and structurally reliable industrial company. The website delivers clarity, consistency and a cohesive visual presence, while the brandbook ensures long‑term alignment across all communication channels. The project demonstrates how an industrial brand can evolve into a modern and distinctive digital representation.