Elbulgaria | 2023

Elbulgaria - online store for lighting and electrical equipment




"El Bulgaria" is a trader company in the field of lighting and electrical equipment. The company offers a wide range of products from leading European and Bulgarian manufacturers.

The challenge

"El Bulgaria" LTD has over 15 years of experience in online sales. This experience and the clear idea of developing the company's online business led them to our studio. I-Creativ Studio is a specialized company in the field of individual (custom) design and software solutions. A major challenge for this project was the total quantity and complex categorization of products. Over 65,000 (so far) items with complex structure and features.

The solution

The first step was to analyze and optimize the project structure with our clients. We were looking for "smart" optimal solution. We settled on the cleanest and most suitable interface for all client devices. We integrated a complex, like programming, but easy-to-use system for searching and filtering the results. With various modern tricks, we optimized the speed and shortened the loading time as much as possible of the results. Our goal was for the complexity of the project to be "invisible" to the users and for them to feel as "comfortable" as possible. To quickly reach their desired choice among the huge variety of offered products. We created an opportunity for each customer to have a permanent and up-to-date information on the movement of his requests. The project also allows the implementation of various campaigns with relevant discounts, etc.

I-Creativ Studio - Web Design, Development