urbanizedbikes | 2018

Urbanized bikes - Online store for designer bicycles.

The Product

"No hassle. No flat tyres. No parts to replace." - This slogan gives the right description for this product. Urbanized is an award winning designer bicycle, engineered for the ultimate urban comfort and ease of use. Inspired by city living, the URBANIZED bicycle comes packed full of thoughtful features for everyday use to seamlessly compliment your lifestyle. It is maintenance free, weatherproof and portable.

The Challenge

Our studio got this project to design and build online store platform, that fits the marketing idea of the brand. The client's requirement were extremely high. The main challenge was to find the right balance between the clear marketing message and the functionality.

The Solution

We spent some time analyzing the structure of the project. We were searching some different approaches. We were comparing different variants: classical, extremely minimal, neutral and so on. After a lots of tests, we finally chose a design, which were most appropriate to the brand's essence.
We achieved a clean and modern interface, also suitable and functional at the same time. We paid special attention to the precise typography and graphical ballance.
The content management system gives the administrators control over every element in the website. From the complex visual blocks to the orders management - it is all about the easy and straightforward management.

The Result

It is a modern product, which combines marketing and commercial functions. From the first hours of its life it gathered positive acclaim. The project is about to be developing in time, aiming to be the main instrument for the marketing success of the "the perfect urban bike".